The next chapter · In development
Your game.
Your kind of caddie.
A companion that gets to know you. Practice that fits your life. More time doing what you came here for: playing golf.
Follow the next chapter →The Club vision
Less admin.
More golf.
We’re working toward a personal AI caddie you can talk to, with a personality you connect with and a memory for your goals.
The idea is simple: help you choose a useful focus, make time to practice and notice your progress—without turning improvement into another job.
The Club app and AI caddie are in development. The features described here are planned, and aren’t available yet.
A more personal game
Built around you.
Concept illustration · Caddie customization is planned.
What we’re working toward
A plan. A little encouragement.
A reason to keep going.
Practice with a purpose.
A plan shaped around your ability, time and goals, connecting Birdie Up lessons with what you need next.
Support on your terms.
Voice and text conversations, progress tracking and reminders you can turn up, turn down or switch off.
Grow together.
Challenges, shared progress and a future Clubhouse for golfers learning alongside one another.
Looking further ahead
Connected to
real-world coaching.
Our longer-term vision connects the Club with coaching and a future practice studio: lesson and practice bookings, communication and a golfer’s development plan in one place.
The studio is still being planned. No location, opening date, booking availability or final packages have been announced.
A few useful answers
Before you join us.
What can I use today?
The Birdie Up lesson library and our YouTube channel. The Club app, AI caddie and studio booking features are still being developed.
Who is the Club for?
Beginner and developing recreational golfers are our starting point. Our vision also includes advanced amateurs, competitive players and juniors, with appropriate support for younger golfers.
Will there be a free option?
Our intended direction is a free basic caddie, with an optional paid membership for deeper support. Pricing, exact features and availability are not finalized.
Can I book a lesson or practice session here?
Not yet. This website doesn’t currently take bookings, payments or coaching-package purchases.
When will the app launch?
We haven’t announced a launch date. We’ll share confirmed updates as the Club takes shape.
Good things take practice
Make today’s session count.
While we build the Club, there’s already something useful to take to the green.